Setting Up a Business Website - entireweb.com info
Web-Based Email: "Secrets of Writing a Business Website Homepage
The homepages of many business websites are suffering an identity crisis. They're trying to do the job of several web pages, and doing none of those jobs well.
What a Business Website Homepage is Not:
A homepage is not the place to dump a long description of your business. That�s for the 'about us' or 'company information' page. On the homepage, this information will just bore most people.
A homepage is not the place where you list and sell all your products (unless you only have one or two). You should have a special products and services page for that, and preferably a shopping cart or catalog. Trying to make people buy right on your homepage is a little pushy. The homepage will also get over-crowded as your offerings expand. Instead, just include a list of product categories with links to inside pages, along with direct links to your biggest sellers.
A homepage is not the place to include the full text of your announcements and press releases. Just include a teaser paragraph of each article on the homepage, with a link to the web page with the full text. If people want to read the full text, they can. If they don�t, you haven�t bored them to tears.
A homepage is not your company president�s or owner�s personal blog. It�s OK to rant, rave, or preach the need for world peace. Just don�t do it on wesellwidgets.com "
The homepages of many business websites are suffering an identity crisis. They're trying to do the job of several web pages, and doing none of those jobs well.
What a Business Website Homepage is Not:
A homepage is not the place to dump a long description of your business. That�s for the 'about us' or 'company information' page. On the homepage, this information will just bore most people.
A homepage is not the place where you list and sell all your products (unless you only have one or two). You should have a special products and services page for that, and preferably a shopping cart or catalog. Trying to make people buy right on your homepage is a little pushy. The homepage will also get over-crowded as your offerings expand. Instead, just include a list of product categories with links to inside pages, along with direct links to your biggest sellers.
A homepage is not the place to include the full text of your announcements and press releases. Just include a teaser paragraph of each article on the homepage, with a link to the web page with the full text. If people want to read the full text, they can. If they don�t, you haven�t bored them to tears.
A homepage is not your company president�s or owner�s personal blog. It�s OK to rant, rave, or preach the need for world peace. Just don�t do it on wesellwidgets.com "
0 Comments:
Post a Comment
<< Home