MTV bets on Diddy to keep Video Music Awards rockin'
By George VargaUNION-TRIBUNE POP MUSIC CRITIC
August 26, 2005
MTV
With a net worth of more than $50 million, Diddy (as the man formerly known as Sean "Puff Daddy/P. Diddy" Combs now calls himself) knows a thing or two about creating lots of hype to achieve maximum blingpact. With a net worth of more than $50 million, Diddy (as the man formerly known as Sean "Puff Daddy/P. Diddy" Combs now calls himself) knows a thing or two about creating lots of hype to achieve maximum blingpact.
But when it comes to hosting the MTV Video Music Awards, which he will do for the first time in his career Sunday, hip-hop's most successful entertainment and fashion mogul is convinced that the best way to succeed is by keeping the hype high and expectations low.
"I don't think anybody has any high expectations, but I can create hype, and a lot of young people will tune in," Diddy, 35, said last week from his New York office. "I don't think people have huge expectations of me on this, (although) I think people are interested to see what I'm going to bring to the situation."
He'll have lots of help.
Confirmed performers for the show include Coldplay, 50 Cent, Shakira, Green Day, Kanye West, Ludacris, the Killers, Mariah Carey, Kelly Clarkson and R. Kelly.
more... http://www.signonsandiego.com/news/features/20050826-9999-1c26mtv.html
August 26, 2005
MTV
With a net worth of more than $50 million, Diddy (as the man formerly known as Sean "Puff Daddy/P. Diddy" Combs now calls himself) knows a thing or two about creating lots of hype to achieve maximum blingpact. With a net worth of more than $50 million, Diddy (as the man formerly known as Sean "Puff Daddy/P. Diddy" Combs now calls himself) knows a thing or two about creating lots of hype to achieve maximum blingpact.
But when it comes to hosting the MTV Video Music Awards, which he will do for the first time in his career Sunday, hip-hop's most successful entertainment and fashion mogul is convinced that the best way to succeed is by keeping the hype high and expectations low.
"I don't think anybody has any high expectations, but I can create hype, and a lot of young people will tune in," Diddy, 35, said last week from his New York office. "I don't think people have huge expectations of me on this, (although) I think people are interested to see what I'm going to bring to the situation."
He'll have lots of help.
Confirmed performers for the show include Coldplay, 50 Cent, Shakira, Green Day, Kanye West, Ludacris, the Killers, Mariah Carey, Kelly Clarkson and R. Kelly.
more... http://www.signonsandiego.com/news/features/20050826-9999-1c26mtv.html
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